Varieties of Corporate Governance PowerPoint Presentation

Assortments of Corporate Governance - PowerPoint Presentation Example Corporate administration isn't just a key methodology and a main thrust for an economy, yet it additionally underlines on the varieties in its framework. The varieties vary as indicated by the business circumstance, for example, bombed fuse systems may accentuate on the usage of monetary direction type corporate administration framework (Lazonick and O'Sullivan, 2000). Inside the applied arrangement of corporate administration, hierarchical game plans and social relations go about as those components that decide the controlling experts for an association. The way of life inside an association is completely significant, when executives and controlling specialists to run corporate administration are to be chosen. It is up to the needs of an association; regardless of whether it is more towards income age or towards the advancement of a perfect nearness in the market, for example, HTC Corporation. Along these lines, this is the authoritative game plan that helps in picking the controlli ng experts for a firm (Lazonick and O'Sullivan, 2000). ... The organizations may exploit the institutional methodology, where arrangement of corporate administration can be practiced by the results (Dore, 2000, pp. 115-127). Supporting Arguments As the center contention of the article discusses the expansions and varieties of the corporate administration; in this way, all together help this fundamental contention not many of the supporting contentions are created to accomplish the point suitably. It is uncovered that the relationship created among the key partners of an association, including work, capital and the board, contrasts locale to district (Aguillera and Jackson, 2003). Article additionally gauges the confined impacts of the considerable number of partners; accordingly, ‘forward-looking’ approach is utilized to examine the impacts. In the thought about article, job of institutional complementarities in building up a reasonable corporate administration framework at a firm level is likewise dissected. It very well may be seen that practicability of a specific organization rises, when different business foundation sometimes falls short for specific business conditions. In not many cases, it is discovered that associations are not prone to chip away at key direction, with regards to manage budgetary framework (Dore, 2000, pp. 118-124). By portraying the measurements and varieties in such framework, the job of chiefs and official is likewise genuinely critical in deciding the supportable and solid measurements for any firm. One of the current deterrents in the usage of corporate administration is the contentions, which may emerge when interests of work are smothered by the interests of the executives and capital of the firm. The hypothetical model introduced in the article has filled the primary need appropriately.

classism and the criminal essays

classism and the criminal expositions While scanning the web for articles on classism, I had the fortune to go over an entrancing webpage called the Anarchist Black Cross Network. What caught my consideration was a discourse by Clarence Darrow to the detainees in the Chicago jail in 1902. Being intrigued by his way of thinking, I resolved to learn as much as Possible about what darrow's identity was and what he did. During the procedure, I have come to acknowledge Douglas O. Linder for his article, Who is Clarence Darrow, (1997). Clarence Darrow was a political lobbyist and preliminary legal counselor. Linders article sums up Darrows well known discourse to the detainees, which features his way of thinking and furthermore covers a portion of his increasingly renowned preliminaries. Darrows fundamental conviction is that there is nothing of the sort as a lawbreaker; society makes individuals exist in whatever way they do, that is whether they are within or outside of a jail. He states to the detainees that the vast majority outside of jail are lawbreakers in a worthy manner for example the gas organization, retailers, and so on. At the point when Darrow takes a gander at commercials all he sees are lies. Darrow sees selling for benefit as a culturally adequate wrongdoing. I accept that Darrow sees himself as a Robin Hood of sorts, uncovering the richs abuse of the poor as wrongdoing. He was a visionary for his time: perusing his content, I felt as though the perspectives were present day and could have been co mposed as of late. Darrow communicates that mankind is constrained into wrongdoing in light of destitution. He gives models. The first is seizing. Darrow expresses, This wrongdoing is conceived, not on the grounds that individuals are terrible; individuals dont grab different people groups kids since they need the kids or in light of the fact that they are wicked, but since they see an opportunity to receive some cash in return. The second is theft, he expresses that nobody falters around in obscurity in an outsiders house; nobody faces that challenge, except if they are frantic and h... <!

Rap :: essays research papers

All through the previous years, rap and every other kind of music craftsman utilize their music to communicate their perspectives, assessments and emotions in their tunes. From their verses, you will have a bit of comprehension towards what they see and feel about the general public. The specialists ought to be cheerful in light of the fact that this is a right to speak freely nation and they can make any sorts out of music to communicate. In spite of the fact that there are voices saying rap music ought to be edited and it has been affecting youth’s mind, however is rap music contrarily impacting the youths’? There is a study from the United States saying 48% Americans figure famous music ought to be intensely controlled and 59% Americans needed to limit savagery in music. Be that as it may, there were no examinations giving proof towards a circumstances and logical results connection between viciousness, sex and social impact. Regardless of whether there are studies, craftsman and arranger won't be worried about the guidelines and additionally runs the show. From this obliviousness, this is the way savagery in rap music starts.           Rap is characterized as a type of mainstream music grew particularly in African-American urban networks and portrayed by spoken or recited rhyming verses with a timed, dull cadenced backup. In the mid '90's, rap music was starting to be well known, and there were two diverse rapper gatherings: the East and West Coast. The wars between these two gatherings were not exactly evident until East Coast rappers started to get greater exposure. West Coast rappers were disturbed and desirous with the goal that they began to ridicule East Coast rappers through their music. East Coast rappers made retribution at West Coast rappers and the war has proceed until one day, there was voices saying the other coast had gone excessively far. In any case, West Coast rapper Tupac Shakur had an individual fight with the East Coast rapper The Notorious B.I.G.. In one of Tupac’s melody, he announced he had laid down with the Biggie’s spouse and Notorious B.I.G. vi ndicated by saying â€Å"stupid niggaz meddle with Big Poppa, motherf**kers get broiled in the event that you f**k mind B.

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The Great Awakening Of The Antebellum Period - 1524 Words

The Antebellum Period was the time after the War of 1812 and just before the Civil War (Lapsansky-Werner). With the growing cotton plantation in the south, more slaves were needed and more slaves needed to escape (Antebellum Period.). While the Antebellum Period brought the Second Great Awakening and Westward Expansion, it is also known for the uprising of abolition and anti versus pro slavery arguments (Antebellum Period.). The antebellum period was overall a pivotal point in slavery and slave laws with laws like the fugitive slave act of 1851 and the Compromise of 1850 or rebellions like the Underground Railroad. Fredrick Douglass was also very influential in this time because he is a true example of a black abolitionist and his speech changed lives. Another important event in the Antebellum Period was the Abolitionist movement. Abolitionists wanted to abolish, or terminate, slavery because they thought it was unjust and wrong. One of the main reasons for the creation of abolition is the Second Great Awakening (McKivigan). The Second Great Awakening was a religious movement in the 1830s that, among other things, made people see that slavery was a sin and demanded the slaves be emancipated as an act of penance (McKivigan). Another reason for the Abolitionist Movement is the American Anti-Slavery Society. In 1833, William Lloyd Garrison and Arthur Tappan began a huge controversy by founding the American Anti-Slavery Society (Antebellum Period.). The society’s mainShow MoreRelatedAntebellum Period Essay1238 Words   |  5 Pages2017 The Antebellum Period The Antebellum period took place from before the civil war until after the war of 1812, although some historians extend the date. This period was characterized by the rise of abolition and how prosperous and diverse the topic of slavery was.In this period, the economies the northern and southern economies were very different with the rise of cotton as a cash crop in the south and the industrial advancement in the north. The Norths economy in the Antebellum period is characterizedRead MoreThe Changing Place of Women DBQ893 Words   |  3 PagesThe antebellum market revolution transformed a subsistence economy of scattered farms and tiny workshops into a national network of industry and commerce. In other words, it took the work that most people did in their homes, and made them more efficient through factories. On the other hand, the Second Great Awakening was a religious revival characterized by emotional mass â€Å"camp meetings† and widespread conversion. It influenced many things including the women’s movement. Although women were stillRead MoreThe Expansion Of The Antebellum Period1320 Words   |  6 PagesPrior to the Antebellum Period, the United States began to expand its influence to the Midwest. Although there were conflicts regarding the state of slavery, the expansion of land helped the people of America attain cheaper and larger plots of land out west. Due to the fact tha t more land was available within the United States, immigrants had the desire to emigrate to America and establish new ways of life. Since both the Irish and the Germans brought their own ideologies with them, conflicts aroseRead MoreSlavery Argument During The Antebellum Period1171 Words   |  5 PagesSlavery Argument During the Antebellum period, with the emergence of the Second Great Awakening provoked lots of political and social reforms such as abolitionism and changes within the religion of Christianity. However, despite having all of these changes, the creation of the cotton gin was absolutely on of the more significant one because it created a more efficient way to produce cotton, thus needing more labor to operate such machinery. Therefore, whilst the antebellum period is occurring it causedRead MoreThe North And South Regions Of The United States1391 Words   |  6 PagesEach Northern and Southern state has a strong government which is home to a state congress and governor. However, during the antebellum period of the United States everything wasn’t as blissful as it is today. The antebellum period is the period after the War of 1812 and before the Civil War in 1861. Some people may say that the Antebellum period was a period of great awakening with a lot of prosperity because of manufacturing, while others may say it was a dark time in the nation s history due toRead More Antebellum Slavery: The Great North-South Divide781 Words   |  4 Pagesthe antebellum period began, the American Nation was divided into the North and South by many issues but most economic issues arising from western expansion and slavery. While the North had abolished slavery, the South insisted on slavery for the cultivation of their cash crops especially cotton. The south had religious and racial justifications for the institution of slavery and even went so far as to proclaim slavery was for the slave’s own benefit. The North, motivated by the second Great AwakeningRead MoreThe Second Great Awakening And Abolitionist Movement Essay863 Words   |  4 PagesDuring the time period of the American Revolution in 1776, many Americans were influenced by the ideals of the Enlightenment, Deism, and logical thinking. In addition to the growth of rationalism, there was a decline i n the practice of religion. However, starting from around the early 19th century, many religious leaders such as Charles G. Finney and Peter Cartwright began to preach ideas of the Second Great Awakening to reject those of the Enlightenment. This included a rejection of predestinationRead MoreDBQ Womens Rights, The Market Revolution, and The Great Awakening815 Words   |  4 Pagescountry in various aspects, especially in opening new opportunities for women at this time. The Market Revolution and Second Great Awakening affected the evolution of womens role in the family, workplace, and society by expanding their roles and introducing them to reform and the strength of womanhood. During this time of the Market Revolution and the Second Great Awakening, women began appearing as an important m ­Ã‚ ­ember of family life. Women became the leading family member because of her significanceRead MoreThe Civil War Of Slavery1699 Words   |  7 PagesIn the 1800s the Institution of Slavery became very dominant in the United States, but mainly in the South. Due to the climate and their type of economy, their agriculture productions required a great amount of labor that was performed by the slaves. In the south, â€Å"slavery was key to the way of life†1 the majority of the south relied on the slaves to do all of the hard work for them and maximize the profit of their owners. The northern states however had a different type of economy and did not requireRead MoreReform Movements in the United States Sought to Expand Democratic Ideals. Assess the Validity of This Statement with Specific Reference to the Years 1825 to 1850.1698 Words   |  7 Pagesseries of re ligious revivals reinforced American democracy and liberty. The Second Great Awakening was a huge religious reform movement that sought to re-captivate religious interest in America. One of its new breakthroughs is its representation of democratic ideas, or: â€Å"a reworking of traditional religious institutions to better match the average American’s sensibilities and frontier lifestyles (Second Great Awakening).† In this attempt to capture interest, this new theology differed from the previous

The Economics Of Disaster Relief - 1051 Words

The Economics of Disaster Relief Relief is one of the important methods employed immediately after a disaster. In this article, we argue that, among different kinds of activities, relief provided by the government is the most efficient and feasible way to reduce the harm brought by a disaster. We first distinguish three kinds of activities that influence the magnitude and incidence of a disaster, and then elaborate their interdependency with one another, and explain why relief made by government is of great significance. Definitions of Precaution, Relief and Recovery Three kinds of activities related to mitigate the harm brought by a disaster are precaution, relief, and recovery. They have similar goals and can be easily distinguish by†¦show more content†¦Even though it has positive effects on helping people to return their life to a normal stage, recovery, mainly provided by the government, should not be encouraged as a main method in a disaster in view of its costs and benefits. Recovery efforts have prominent impact on the investment of precaution made by victims. This influence exerts through the mediating effect of the incentives for precaution, and it easily brings a moral hazard problem for victims. Once victims expect to receive large amount of recovery, they have less incentives for precaution. As precaution is the main method taken beforehand, less efforts on precaution leave potential victims in a more vulnerable place in a disaster, later they need to be helped by a larger amount of recovery. Besides, aid through recovery is not an efficient way in a disaster because its actual cost exceeds the social optimal. This excessive part is brought by political reasons. Recovery is not only an assistant method, but also a political propaganda for politicians. In a major disaster which attracts the public attention, the benefits of recovery are easily seen by the public, therefore earn political rewards and reputation for politicians. Encouraged by the visible effects of recovery propagated by the media, as well as in the consideration of the benefits for fiscalShow MoreRelatedThe American Red Cross1647 Words   |  7 Pagesone of the largest disaster relief charities, helping over 100 million people in 2013 alone. To fully understand what the Red Cross does, the term nonprofit should be defined. According to the Merriam-Webster dictionary, nonprofit is defined as â€Å"not conducted or maintained for the purpose of making a profit† (2012). The American Red Cross’ w orks not only with disaster relief, but the company also consists of many other distinct branches. They help out not only with disaster relief but also with supportingRead MoreNatural Disasters882 Words   |  4 Pages Natural disasters in Australia Natural disasters are events that occur naturally such as earthquakes, cyclones, Storms, and floods. These kinds of disasters can cause significant physical damage, interruption of business services and personal injury/loss of life. Due to the effects of global warming and consequential climate change the rate of natural disasters in Australia is increasing day by day. I myself have faced such kind of natural disaster in Pakistan in the yearRead MoreTraditional And Non Traditional Threats Of State Security1650 Words   |  7 Pagessurvival of a nation, a state, or a regime, and thus are often regarded as the core of international security (Jian, 2003). Non-traditional security, on the other hand, refers to security issues of the so-called ‘low politics’, including natural disasters, economic security, environmental pollution, population explosion, terrorism, and transferable diseases (AIDS, Ebola, etc). Caballero-Anthony, (2007) simply defines non-traditional security threats as â€Å"challenges to the survival and well-being of peoplesRead MoreA Brief Note On Inter Agency Coordination And Collaborations Impact The Success Of A Humanitarian Relief Operation1553 Words   |  7 PagesAbstract The primary aim of all agencies involved in disaster relief is to help people and reduce human suffering. But due to the participation of multiple agencies from wide backgrounds, with different interests, visions and financial capability, proper coordination and collaboration between the parties involved, remains a point of concern. Little or zero pre disaster collaboration is found between nodal agencies. The sudden onset of a disastrous event and unpredictability of immediate respondersRead MoreThe Tragedy And Horror Of The Joplin Tornado1627 Words   |  7 Pagesbecame a place amid an undifferentiated region, except to locals, known as fly-over states. Theoretical Implications Disasters are totalizing events, impacting and influencing every aspect of a community when they occur. As the anthropology of disaster grows, both in the number of publications and the number of researchers, the scope of topics related to disasters will also grow. Economic implications, vulnerable populations, and human ecology already contribute heavily to the current body of work,Read MoreReconstruction Of Post Disaster Management1180 Words   |  5 Pages Post-disaster Management policy This phase should have involved activities that helped the affected communities in the normalization of economic and social well-being as well as reconstruction of the physical infrastructure and facilities. †¢ The State Policy should have ensured speedy return to normalcy in the disaster- affected areas and effective recovery from the economic and social consequences of the disaster and mitigation of the long-term effects of disaster. †¢ In the wake ofRead MoreHorrifying Weather and Natural Disasters Essay examples608 Words   |  3 Pagesand wildfires. These words bring back memories of horrifying natural disasters, which could strike at any given moment. Especially dangerous for people who barely survive while they have to struggle every day. â€Å"Over 31,849,838 had been killed by natural disasters in the past century† [1]. These are just a few of the natural disasters that can strike any country one of several in the world. Natural Disasters can cause many different catastrophic effects to many developing countriesRead MoreRemote Sensing And The Disaster Management1646 Words   |  7 Pagesinformation along a wide area to the details of a few metres can be obtained through the use of remote sensing data. With the help of large amount of spatial data the impacts of disasters can be manage and assessed. Hence, the remote sensing can help in the disaster management in various applications. 2. NATURE HAZARDS AND DISASTER MITIGATION IN NEPAL Nepal is a mountainous country represented by many geological structures, fractured rocks, steep hill slopes and diverse climate and intense precipitationRead MoreThe Wine Industry1709 Words   |  7 PagesNapa County is best known for its world renown wineries. The wine industry is the central economic driver in Napa and Sonoma counties. It boasts itself as the world’s fourth largest wine producer. Napa and Sonoma County’s farming industry employs thousands of farm laborers, sales reps, and sommeliers. Additionally, the wine industry thrives on tourism and exportation of goods. This requires thousands of support industries such as shipping companies, hospitals, and hotels. â€Å"In 2015, the wineRead MoreHurricane Katrin A Devastating Storm1576 Words   |  7 Pagesbut it was more than just a natural disaster. The general public and even some top officials are quick to dismiss this great storm as an inevitable force of mother nature as if it was just another hu rricane of the season. In doing so, they subscribe to a mindset that is actually a disservice to those who suffered Hurricane Katrina’s wrath. A myriad of publications like Come Hell or High Water, Overcoming Katrina, and There is No Such Thing as a Natural Disaster has exposed a startling light on how

Influencer Marketing Social Media Strategy â€Myassignmenthelp.Com

Question: Discuss About The Influencer Marketing Social Media Strategy? Answer: Introducation Introduction: Mr Wong restaurant located at 3 bridge lane sydney , australia is one of its kind cantoneese restraunt. The restraunt has been talk of the town since its opening in 2012. The restraunt has won number of awards recognition and accounting for its quality of food, ambience and its wine selection. It can be established that its one of the best cantoneese restaurant In the town.Mr wong restaurant is established under the famous Merivale brand, managed by Hemmes family, who are the pioneers in the hospitality industry. Mr wongs restraunt is among the 65 restraunts that falls under Merivale brand. Digital marketing is seen as one of the key facets to any business in existence. It can be understood as utilizing the online platforms available for marketing and promotion of goods and services (Ryan, 2016). With the population growing digital and the digital literacy increasing at a rampant rate, it will be absolutely foolish to not promote the services on the platform (Chaffey, Smith Smith, 2013) Mr wong restraunt has its existence on almost all the social media platforms, to name a few, facebook, twitter, instagram, you tube, zomato, yelp, time out, trip advisor. It really has a strong presence on these social media platforms, with number of posts realted to the food, ambience, people, parties, cuisines , review, feedback on these platforms. There can also be seen an average level of engagement on the posts of wongs restaurant. The failure of digital marketing strategy can be owed to basically 3 factors: Wrong audience targeting Less engagement hence low conversation rates Poorly times posts Frequency of posts Absence of its own twitter handle and website In the report further we will see, how these different platforms actualy perform for wongs restaurant. Target Audience: It can be defined as the audience which are tagetted for marketing and promotion of a particular good or services. Its a group of people, who are most likely to purchase our servcies and our product offering (Gutt, 2014). The target audience is defined after understanding the demographic the food will appeal to, the pricing of the food, the ambience and atmosphere, the surrounding area or the locality, what image the brand wants user to perceive in their head (Lu, Ba,Huang Feng,2013). The target audience can be defined for wongs restraunt keep in mind its expenssive colonial theme dcor, its lavish timber furnishing and an absolutely huge 240 people sitting here for wine and dine. The restaurant has many renowned chefs to its disposal, hence the pricing for its food items increases. The restraunt besides providing cantoneese food , also specializes in french food , making it a great choice for economics travellers as well. Keeping all the above mentioned points the t arget audience for wong restraunt can be: Target Audience Characterstics Affluent class( upper middle class higher) Deep pockets, businessman, corporate professionals entreprenaurs, rich family history. Aristocrats diplomats People having a legacy in australia and also highly paid governement officials. Food connaiseaur People who love to try different cuisisnes and appreciate the taste, the quality. These are the people who finely analyze and understand the food which they enjoy, also , a source of positive word of mouth publicity Travellors European travellors , or any other country travellors, who like to explore the food from different continents and are very experimental Population within the 5 miles of Radius People staying neraby often end up dining at a place which is near to them Corporates Sydney being a hub to a great number of companies, individuals working have a good earning power, hence targetting the same for corporate lunches, dinners, cocktail parties would be a great advantage for the restraunt. Facebook: Facebook is worlds largest social online paltfrom used by more than 2 billion people monthly. Facebook has grown immensely over the last decade owing to increased levels of digital penetration in not only urban, but rural areas as well. The growing popularity of facebook has forced consumer brands to have their existence on the social media giant (Ahmed Ibrahim, 2017). Presently 68% of all the world large, medium small scale establishment are on facebook and the share of voice is increasin at an exponential rate. Every brand is trying to engage with the consumers or its audience on facebook, they try to derive meaningful converations and based on that implement hanges in the brands strategy for growth and development (Grgic Mucnak, 2017) Australia has a total population of 24.4 million, out of which 17 million people are active facebook users, with such a huge penetration in the continent, it would be really asinine to not use the biggest social media tool on the face of earth (Sinclair Grieve, 2017) Wong has a great presence on social media, and has really done wonders in its 5 years of existence. Facebook stats for the restaurant revelas almost 20k people have liked and follow the page, over 1 lakh people have visited the facebook page. The numbers are really fantastic considering the competition in the surrounding area and its niche target audience. The page has got a rating of 4.6,which is absolutely terrefic. Going forward, some of the strategies which would improve the Facebook statistics and the popularity of wongs restraunt and at the same time drive more converation can be: It seems that the restraunt is not posting regularly for its target auidence, thus leaving them blank for a while and breaking the connect with the restraunt, posting of content and feed in regular intervals would help the restraunt in increasing its followers count and the likes. The timing of the post is equally essential, facebook infographics says that the best time to post a content has to be between 6 to 10 pm, this should be kept in mind while posting content. For a restraunt, whats pivotal is sharing lots and lots of food related pictures, sometimes, ingrediants and speciality of the dish, this would give them number of food conniesueurs longing to eat at their place. The engagement of posts on wongs page is very less, its that out of 10 posts, only 2-3 posts gets engagement, that too minimalisitic, hence the posts have to really engaging, filled with content and should have a call to action for the users. Interacting with consumers posts- People posting on the restraunts page, have to be acknowledged and thanked for their time and effort Instagram: Instagram is no longer a platform which shows gazillion selfies, last year the platofrm acquired more than 600 million active users, making it the third most used social platform after facebook and you tube. In australia almost 5 million people are on instagram. Wong has a total of 42.8k followers with almost 1021 posts to drive conversations (Che, Cheung Thadani, 2017). The instagram page of the restraunt is beautifully created with timely posts , but still lacks here and there a bit. Some of the strategies which can work in the favour can be: The quality of picture can be increased, with more realtime pictures. More pictures of the recent times, showcasing celebration, oy, victory, triumph, or something that generates excitement in the heads of its viewer. Periodic discounts or offers can be shown to its followers, who are not a part of their targetting but in turn can come under the targetting purview due to some discount or coupons Relevant hashtags are missing, example hashtags relted to particular cuisisne, tracing it to its origin and some history about the dish, all this info if included will be a great source of engagement for its followers. Twitter: Another , one of the largest micro blogging platform having over 3Mn australians tweeting in 140 words or more. An impeccable platform when it comes to targeting to the right audience and spreading a word in the marketing. Also, with the new change in the algorithm that the pictures/ GIF will not be counted in 140 word limit makes the platform irrestible for marketers (Park Kaye, 2017). Some strategies which wong restraunt should adopt in order to improve the twitter stats and conversion can be: Use of relevant keywords and hashtags Influencer marketing-Asking an influencer to tweet promoting the restraunt, it will drive a lot of awareness and does interest leading to desire to visit the restraunt and finally audience will take an action and visit the lovely place(Hobson ,2017) Having a twitter handle of their own-Its observed that wong restraunt is using twitter handle of the group brand, in this case, the audience gets diluted and the connection bulding with the brand becomes difficult. Conclusion: The above mentioned strategies will help Wong restaurant to reach its targeted audience. As mentioned, consumer profiling coupled with the right marketing strategy will help Wong restaurant in penetrating the market. The timing as mentioned is extremely critical while uploading the posts. At the same time the content must have a good relevancy to the audience and more and more posts on a daily basis will ensure better engagements and draw more conversions for Wong restaurant. The taste of Wong restaurant will thus be spread across the town with positive word of mouth and its strategically marketing on Facebook, instagram, twitter, newsletters and blogs. References: Ryan, D 2016, Understanding digital marketing: marketing strategies for engaging the digital generation, Kogan Page Publishers. Chaffey, D., Smith, P.R. and Smith, P.R 2013, eMarketing eXcellence: Planning and optimizing your digital marketing, Routledge. Gutt, E.A 2014, Translation and relevance: Cognition and context, Routledge. Lu, X., Ba, S., Huang, L. and Feng, Y 2013, Promotional marketing or word-of-mouth? Evidence from online restaurant reviews, Information Systems Research, 24(3), pp.596-612. Grgic, I.H. and Mucnjak, D 2017, Croatian and Irish public libraries on Facebook, Qualitative and Quantitative Methods in Libraries, 1(3), pp.267-275. Ahmed, A. and Ibrahim, M 2017, Business Value of Facebook: A Multiple Case Study from a Developing Country, Pacific Asia Journal of the Association for Information Systems, 8(4). Sinclair, T.J. and Grieve, R 2017, Facebook as a source of social connectedness in older adults, Computers in Human Behavior, 66, pp.363-369. Park, C.S. and Kaye, B.K 2017, Twitter and Encountering Diversity: The management Role of Network Diversity and Age in the Relationship Between Twitter Use and Crosscutting Exposure, Social Media+ Society, 3(3), p34 Hobson, R 2017, The integration of influencer marketing into social media strategies (Doctoral dissertation, University of Cape Town).